Kellogg's is taking the concept of the all-day breakfast to a new level with their recently opened restaurant, Kellogg's NYC. Located in New York City's Times Square, this trendy eatery uses new and unusual toppings, from pistachios to toasted coconut to thyme, to turn a plain bowl of cereal into a culinary treat.
"They're all ingredients you can find pretty easily, either in your home or at the grocery store, but in combinations that people don't typically think of for a bowl of cereal," said Andy Shripka, marketing director at Kellogg's.
The recipes are the creation of Christina Tosi, owner of the Manhattan-based bakery Milk Bar, who teamed up with Kellogg's and the restaurant owners "to give [cereal] a personality beyond what you just see on a grocery store shelf," said Sandra Di Capua, co-owner of Kellogg's NYC.
The menu, below, features 10 items, priced between $6 and $8, made from cereals like Raisin Bran, Special K and Froot Loops.
An order of "Life in Color" includes a bowl of Froot Loops with lime zest, marshmallows and passion fruit jam. Order "Honey Buzz" and you'll get a bowl of Honey Smacks with honey, toasted pecans and banana chips.
Kellogg's NYC Menu
The restaurant has become so popular that it's even become a common place to find Pokemon.
-- Kellogg's NYC (@KelloggsNYC) July 14, 2016
The spot isn't just about the cereal, though. The cafe is a retro throw-back to a simpler time, a bit of 50's Automat tranquility with white brick walls, tile floors and countertop seating all set amid all the insanity and noise of Times Square.